The Enrichment Engine /

The pipeline — cost-tiered, paid step last

Gather (free Apollo people-search, all levels) → account map (free, full committee + switchboard) → CRM load (HubSpot system of record + Airtable scoring) → prioritise → web-search tel/email (free, Firecrawl) → paid Apollo enrich last, only prioritised contacts still missing a verified email → deploy this funnel.

The spine by industry — corrected

Genuine multi-sector groups (Majid Al Futtaim, Al-Futtaim, Mubadala, Al Ghurair) now sit in their own Conglomerate / Diversified bucket rather than being forced into one wrong industry — the span problem, fixed.

The account database — all 495

Click Company or Revenue to sort. Segments re-derived from verified industry (20 Jun 2026); 18 recruitment/noise rows dropped from the original 513. 408 of 495 carry a switchboard; the rest resolve on the committee pull.

Open decision — committee-pull depth

The fork that governs the next stretch. Pulling each account's full committee (Head → Manager → Junior across marketing / events / brand / HR) is the free people-search; depth sets CRM + enrich load.

1. Top ~150 accounts deep Recommended
   By revenue + segment fit → ~1,500–3,000 navigable contacts. The accounts Ryan actually wants in a room, full committee each, before any spend.
2. All 495
   Total coverage, but loads the CRMs heavy and dilutes the priority set.
3. Top-50 pilot first
   Smallest proof loop — validate committee pull + dual-CRM load on 50, then scale.